Brief
The first step in logo design is clearly understanding the client’s needs and preferences. This involves gathering information about the company, its values, target audience, and competition.
The designer may also ask the client to fill out a design brief, which provides more detailed information about the project.

Research
Once the designer clearly understands the client’s needs, they will begin to research the industry and competition to identify design trends, colours, and typography relevant to the client’s brand.

Concept Development
Using the information gathered during the brief and research phases, the designer will develop concepts for the logo design. This may involve creating sketches or digital mockups of potential logo designs.

Refinement
The designer will then refine the initial concepts based on feedback from the client. This may involve making adjustments to the design, such as changing colours, typography, or layout.

Finalization
Once the client has approved the final logo design, the designer will create the final version of the logo in various file formats, including vector and raster files. The designer will also create brand guidelines that outline how the logo should be used in various contexts.

Delivery
The designer will deliver the final logo files to the client, along with any brand guidelines and other materials.

Evaluation
After the logo has been used for some time, the designer may evaluate its effectiveness in meeting the client’s goals. This may involve making adjustments to the design or refining the brand guidelines.